Fearless Fitness
Digital solution for Fearless Fitness Group (PTY) LTD, a dynamic conglomerate in Botswana with three subsidiaries focused on wellness and active living.
Overview
The Fearless Fitness project involved creating a comprehensive digital ecosystem for a multi-faceted fitness business in Botswana. Fearless Fitness Group encompasses three distinct but interconnected businesses: Fearless Fitness Club, Fearless Active Wear, and Fearless Agency, each requiring their own digital presence while maintaining brand cohesion.
Challenge
The client needed a solution that could showcase three different business units under one umbrella brand, with distinct functionality for each: membership management for the fitness club, e-commerce for active wear, and service showcasing for the agency.
Solution
We designed an integrated digital platform with shared branding elements but customized functionality for each business unit. The solution included a membership portal with class scheduling for the fitness club, a full e-commerce platform for the active wear line, and a portfolio/booking system for the agency services.
Results
The unified digital solution successfully established Fearless Fitness Group as a premium wellness brand in Botswana. Online sales for the active wear line exceeded projections by 40%, while the fitness club experienced a 25% increase in membership sign-ups through the digital platform.
Project Gallery
Project Information
- ClientFearless Fitness Group (PTY) LTD
- Duration2019 - 2020
Services Provided
- Web Development
- E-commerce Implementation
- Brand Strategy
- Multi-platform Integration
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